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WHY VITAMIN C IS CRUCIAL FOR YOUR SKINCARE ROUTINE.

Vitamin C in skincare is legendary for a reason: it really works. If you incorporate this skincare essential into your regime you can say goodbye to uneven skin tone, rough texture, fine lines and wrinkles, acne scars and general dullness. In fact, you can name just about any commonplace complexion concern and there’s a good chance that Vitamin C can tackle it. That being said, with so many Vitamin C products on the market in many different forms it can be a challenge to know which is worth your money and which will have the best results according to your skin concerns. Here at Proaora, we’re all about targeted and scientifically proven products that transform our customer’s skin, delivering immediate and long-term results. We’ve got the answers to unlocking the power of this skincare must have.
WHAT IS VITAMIN C?
You’d be right in thinking of citrus fruits the first time you think of Vitamin C however, brighter, smoother results aren’t simply down to drinking orange juice at breakfast or when we’re feeling under the weather. In short, Vitamin C is a potent antioxidant than can neutralize free radicals. Now, a quick refresher course on antioxidants: they help to prevent and reduce damage to our cells from highly reactive molecules (free radicals) – they help to keep our body and skin cells healthy.
Therefore, in the same way that consuming your five a day and eating antioxidant rich food helps your body fight off free radicals, applying Vitamin C topically in the form of skincare can do the same for your skin. This goes beyond simply resisting the aging process, it can help to prevent against damage from UV rays and even exposure to air pollution.
HOW ELSE DOES IT HELP MY SKIN?
Vitamin C by its very nature is highly acidic, meaning that when it’s applied the skin is affectively triggered or shocked into ‘healing’ itself by accelerating the production of collagen and elastin. These naturally occurring protein fibres keep the skin plump and firm therefore, reducing the first signs of premature aging.
Suffering from dark spots and hyperpigmentation? Vitamin C contains properties that work to inhibit the skin’s production of melanin. It’s this element that can help to brighten the skin, fade dark spots and even, with continued use, prevent them from forming in the first place.
Dermatologists are united in the opinion that the most effective way to incorporate Vitamin C into our routines is via a serum as they are more effective than creams or toners. Our Vitamin C Serum 20% with Astaxanthin combines the skin brightening benefits of 20% stable Vitamin C with our corner stone ingredient of the range. The antioxidant power of Astaxanthin is clinically proven to be x60 more effective than Vitamin C alone. This combination ensures your skin receives exceptionally high levels of protection against premature ageing damage. The addition of hyaluronic acid provides intense, long lasting hydration whilst plumping and soothing fine lines and wrinkles. It’s basically, drastically improved skin in a bottle.
You’ll notice that our bottles for the Vitamin C Serum 20% with Astaxanthin is dark, which is deliberate. The potency of the Vitamin C breaks down when it’s exposed to light or air, so our dark bottle helps to maintain the stability of the formula. We’d recommend keeping yours in a cool dark place, such as a draw in a vanity or skincare cupboard rather than out on the dresser.
I’M SOLD! HOW CAN I ADD IT INTO MY ROUTINE?
We would recommend applying to dry skin after your preferred morning cleansing routine. Apply an even layer of serum to face, neck, and décolletage. If you’re new to Vitamin C, treat with caution. Like many ingredients that work, the trick is to start slowly and build up. Start off with only a few drops and build up as your skin grows accustomed to it. Allow to dry completely before applying any further skincare or makeup.

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